Oct 032014

Why Search Engine Optimization Matters

Search Engine OptimizationSearch Engine Optimization (SEO) produces a higher rate of return on investment (ROI) than almost any other form of online marketing or advertising.  It is measurable, allowing you to see results.  In today’s economy, having an SEO strategy should not be secondary after TV, radio, or print advertising.  It should be your first marketing plan.

Search Engine Optimization should be considered at the beginning stages of web development.  If you are planning to make a website for your business,  make sure your web developer has the skills and knowledge to implement SEO.  If your web designer is not experienced with SEO, you need to consider the consequences.  If you already have a website but were not aware of internet marketing, don’t worry! Your website can still be successful and achieve improved rankings through a search engine’s organic search results. These results are produced by algorithms that are kept secret by search engines, such as Google.  Achieving positive results requires regular updates and modifications based on current online searches and the competition.

Due to the nature of Search Engine Optimization, you can expect to wait several months to gauge the effectiveness of a campaign. But in many cases, we can substantially improve search engine rankings within weeks, if not days. Not only does search engine optimization improve rankings, it’s also about improving traffic that lead to conversions!