On page optimization has to do with the changes and work you do to each page of the website.

Here are some important parts of the on page optimization process (in order of importance):

• Having the Keyword phrase in the meta title and meta description tag
• Having the Keyword phrase using the <h> tags on the page
• Having the Keyword phrase throughout the page
• Having as little html code as possible – use external css control

Another part of on page optimization is what should be on the homepage. Many people are told by their web designer to put their personal or “about us” information on the home page. The issue isn’t so much that your info shouldn’t be on the home page it is WHERE on the homepage. Above the fold should be what you can do for your client, not anything about you. No one cares about you, your credentials or resume. They only care about what you can do for them. So above the fold should no be about you. I wouldn’t have your info on your about page. Once a visitor is hooked, (thinks you can help them) they can click on the about page to learn about you. I hope that explains it. PM me for more info.