There are three reasons for implementing social media into any business.
1. Build relationships – Here is an opportunity to interact with persons who might not otherwise support your business. These persons like the business, but are typically not purchasing your products. Interacting with these people builds trust and creditability.
2. Internet marketing – Include a backlink to our own website to take advantage of search engines and internet marketing. It should be deeper linking to help build the importance of individual web pages.
3. Branding – Your business name or whatever is easy-to-grasp from your business should always be in the title and incorporated with each video and channel.
Note the story below about Kourtney Kardashian. This is why I have a passion for search engine optimization! After talking to her boyfriend and friends, where did she go looking for information? She went to the internet! (Which normally means a search engine such as Google.) Search engine marketing is the key when millions of folks are looking for information on the internet. In this case, the outcome is a saved life! Here is the article:
Kourtney Kardashian is expecting her first child with on-again, off-again boyfriend Scott Disick, and tells PEOPLE how she made the decision to keep the baby.
“I definitely thought about it long and hard, about if I wanted to keep the baby or not, and I wasn’t thinking about adoption,” she said. “I do think every woman should have the right to do what they want, but I don’t think it’s talked through enough. I can’t even tell you how many people just say, ‘Oh, get an abortion.’ Like it’s not a big deal,” she added.
Disick, for his part, has been supportive. The couple split after two years of dating last November, but got back together shortly after Kourtney found out she was pregnant.
“He wanted me to talk about it more, but I just kept to myself. He said, ‘I really want you to keep it, but I will support you whatever you decide to do,'” she described of Scott’s input.
Then the reality star turned to her friends for advice.
“I called my best friend crying, and I was like, ‘I don’t know what to do.’ She said, ‘Call your doctor, and at least find out the risks and stuff.'”
Then she took her search for answers to the Internet. “I looked online, and I was sitting on the bed hysterically crying, reading these stories of people who felt so guilty from having an abortion. I was reading these things of how many people are traumatized by it afterwards.”
By then, her decision was made. “I was just sitting there crying, thinking, ‘I can’t do that.’ And I felt in my body, this is meant to be. God does things for a reason, and I just felt like it was the right thing that was happening in my life.” 🙂
“For me, all the reasons why I wouldn’t keep the baby were so selfish: It wasn’t like I was raped, it’s not like I’m 16. I’m 30 years old, I make my own money, I support myself, I can afford to have a baby. And I am with someone who I love, and have been with for a long time.
To conclude:
The internet is a powerful tool that influences people twenty-four hours a day! What they wear or buy, what they read, and in this case, if they live or die. Wow…as a Christian that makes me think long and hard about a new way to share the love of Jesus Christ. As a Consultant, it makes me add this story to my blog as proof of the power of web marketing!
Frequently, I’ve been asked this question, “What is the definition of social media?” This week I saw a great video that answers that question. Social Media Optimization (SMO) is a variable that enhances search engine marketing. Social Media should be implemented into your business. Is your business represented in Social Media? After viewing this video, take a look at some of the other search engine marketing posts and feel free to ask me a question!
Are you wondering how to get your website in Google’s listing? Google does not magically pick websites to appear in search results. Here are some tips for improving your website Google listing:
- Title Tags – Each web page needs good, unique title tags. Google sees this meta tag as the title of your web page.
- Content – Content needs to be written for the web reader and also for Google’s spiders that “reads” your website.
- Keywords – Use good keywords in your title and content. Good keyword phrases are the words people search for in search engines but also consider the competition from other websites.
- Links – Google looks at hyperlinks (backlinks) to determine how well others value your website. Check out our new site to help because links do matter!
- Search Engine Marketing (SEM) – Your website needs to be marketed on other web sites for a variety of reasons.
- Social Media Marketing (SMM) – Marketing your website in social networking sites builds trust, respect AND customers!
Google is looking for relevant websites that will give the user results they want. Google’s goal is to give the user authority websites, related video, and valued websites based from the words entered in their search engine.
Websites lacking good search engine optimization fail to gain traffic and sales from the millions of people searching for relevant information you have. Optimizing your website will help Google rank your website listing!
Internet Marketing is vital if you want your website to be successful. If you are not experienced, it is best to leave this work to professionals who are qualified!
If you are interested in internet marketing consultation, please contact me, Melodie Savoca or Tom Savoca, for web development and search engine optimization. The difference between trying to do web marketing or search engine optimization yourself and hiring a professional, will be the difference in seeing your website rank well in a Google listing.
How to Get Your Website Listed in Google: A Simple Guide for Business Owners
If you’ve launched a new website or are revamping an existing one, getting it listed on Google is one of the most important steps toward visibility and success online. Without proper indexing, even the most beautifully designed website won’t attract the audience it deserves. Whether you’re a dog trainer, a small business owner, or running an e-commerce store, being discoverable on Google is key to generating traffic, leads, and long-term growth.
What Does It Mean to Be Listed on Google?
Being “listed” on Google simply means your website is indexed—Google has found it, crawled it, and stored its information so it can appear in relevant search results. Without being indexed, your site won’t show up for any searches, no matter how good your content is.
Step 1: Submit Your Site to Google Search Console
The easiest way to tell Google about your site is to create a free Google Search Console account. From there, you can:
- Add and verify your website
- Submit a sitemap (a file that tells Google about your site structure)
- Monitor how Google views your site and which pages are being indexed
Step 2: Create and Submit a Sitemap
A sitemap (usually an XML file) lists all the pages you want Google to crawl. Most website platforms like WordPress, Wix, and Squarespace can generate one automatically. Submit this through Google Search Console to guide Google’s bots through your site.
Step 3: Make Sure Your Website is Crawlable
Google uses bots (also called spiders) to “crawl” websites. To ensure your site can be crawled:
- Avoid using “noindex” tags on important pages
- Don’t block Google’s bots via your robots.txt file
- Use internal links so all your pages are connected
Step 4: Publish Quality Content
Publishing original, helpful, and keyword-rich content will encourage Google to visit your site more frequently. Focus on useful information your audience is searching for—like training tips for puppies or solutions to common behavior issues if you’re a dog trainer.
Step 5: Build Backlinks
When other websites link to yours, it signals to Google that your site is trustworthy and valuable. High-quality backlinks can help your site get indexed faster and rank higher in search results.
Step 6: Use SEO Best Practices from the Start
On-page SEO helps search engines understand the content of your pages. Use clear titles, descriptive meta descriptions, relevant keywords, and fast-loading mobile-friendly design. This helps your site get listed—and ranked—more efficiently.
Don’t Go It Alone: SEO Does Matter, Inc. Can Help
If you want to ensure your website not only gets listed but ranks well for the right search terms, consider working with professionals. SEO Does Matter, Inc., based in South Florida, specializes in SEO services for dog trainers and small businesses. They understand the nuances of Google’s algorithms and can guide you through keyword targeting, technical SEO, content strategy, and more.
Getting listed in Google is just the beginning. Ranking well and attracting the right clients takes a strategy—and SEO Does Matter, Inc. can help you build one that works.
Another great tool to use in web marketing! VIDEO! Check out this ad–what do you think? Will you remember this video? I did notice one thing missing. Can you figure it out? 🙂
For those who are new to the web, you might be asking, “What is search engine marketing?” Well you’ve come to the right place if you want a simple answer to a complex question.
Marketing used to mean a lot of money for a newspaper ad or a TV commercial. The goal was to market a product and make you feel like you were missing something if you didn’t have it. This type of marketing is still used but less common.
Search Engine Marketing is an array of vehicles used to get your website in the results of a search someone is looking for. Note the difference! It’s goal is to give the consumer what THEY want! The outcome, if done correctly, is a happy customer who will come back for more! 🙂
So what are the different ways to market (also interrelated to Search Engine Optimization, SEO) for a search engine, such as Google or Yahoo? Here are ten examples (not is any specific order) someone can use:
1. Hyperlinks
2. Social Networking (Media)
3. Articles
4. Press Releases
5. Meta tags
6. Graphics
7. Videos
8. RSS
9. Content
10. Banners and Ads – Pay-Per-Click (PPC)
I could write a post for each of these! I hope this helps you understand the complexity of what happens when you type a phrase into a search engine and see the website results. It’s not hocus pocus magic, that’s for sure!
I hope this blog has helped you understand the need for search engine marketing, if YOU want your business to be successful!
This last week I dealt with a lot of questions about social media. So here I am, thinking and writing about it! Social Media (such as Facebook, Twitter, or MySpace) is growing and a booming way to network with friends and business. I’m sure you have seen websites with graphics from social networking sites . Right?
Is social media and search engine optimization the same? No, they are different, but they definitely work together! Social media can be a marketing tool used so your business face is seen in public. The objective is to build relationships and develop trust with your clients.
How does SEO compliment social media? There are a number of factors which allow you to market and build traffic to your site through social media. Make sure to join a network that is right for your business. Social media sites typically have a niche group they attract. Joining the wrong site will get zero response. Here are some factors of SEO that should be implemented into social media:
1. Add backlinks in your profile.
2. If possible, add anchor text to the hyperlinks.
3. Add videos and descriptions pertaining to your business.
4. Add a blog.
5. Add promotionals for your new (fill in the blank).
The key to developing your presence in social media is to strengthen relationships. Post something every day or every couple of days. Building the relationship and helping people know there is a person behind your company! Go out and invite people to be your friend who might have the same common interests. Make it personal!
The objective is to build relationships and develop trust with your clients.
That, in turn, impacts people to realize you have some credibility! Reports reveal people buy from companies that are creditable and trustworthy.
Social media should take 15 minutes (or less) every day. Getting the foundation done correctly is the hardest part! Once that’s done, you can enjoy the conversations and be encouraged by the comments and links you see spread from friend to friend.
Implementing SEO into Social Media also gets your business profile in search results. So make sure you add good keyword phrases! Social media sites usually have good page rank so results tend to rank better from the social media web pages. If you search Google for your name, (and you have a profile in social media) what do you see on the first page of results? Your profile from a social media site!
So I have to ask you…
Do you have a business profile in social media? If not, what are you waiting for?!?
Did you decide to dive into internet marketing and create a new website? If so, you’re not alone! Most business people know there is a lot of potential on the internet. There are literally millions of websites being created which means competition is tough. But it’s not impossible!
Before you start, you need to know that search engine optimization (SEO) needs to be implemented from the very beginning. How so? Starting with the domain name! If you are thinking of building a website, you need to know these five essentials before you take another step!
1. Use a domain with good, niche keyword (phrases).
2. Good keywords needs to be added to the content. (On every page!)
3. Create title tags and description tags for every web page using good keywords.
4. Market your site by adding (backlinking) your website hyperlink to other websites. (There are a number of ways to do this such as social media, articles, blogs or press releases)
5. Create a xml and html sitemap and submit your website to Google and other search engines!
There are many other variables you should try to achieve, but these are a must for any business person who wants to be successful in the world wide web!
There are several compelling reasons why it’s sometimes better to start over with a brand-new website—especially for businesses like dog trainers who rely on visibility, clarity, and conversion to drive leads. When an older or poorly constructed site becomes a roadblock to performance, building a new site with SEO best practices from day one can be a smarter, more cost-effective solution than trying to patch up an outdated one.
Here are the top reasons to consider starting fresh—and how SEO Does Matter, Inc., based in South Florida and specializing in SEO for Dog Trainers, can help make it a success:
1. Outdated or Unfixable Code
Many older websites were built using outdated platforms or messy code that hinders page speed, mobile responsiveness, or modern SEO implementation. Rather than endlessly trying to update a clunky structure, rebuilding gives you a clean, fast foundation optimized for performance and SEO from the start.
2. Poor Site Architecture and Navigation
SEO relies on a clear, logical website structure. If your current site is confusing, bloated with unnecessary pages, or lacks proper internal linking, it can confuse both users and search engines. A new site allows you to plan a strategic page structure that helps Google crawl your content and helps users find what they need faster.
3. Improper or Missing On-Page SEO
Many older websites lack basic on-page SEO essentials like optimized titles, meta descriptions, header tags, alt text, and keyword-optimized content. Starting fresh allows SEO Does Matter, Inc. to implement these elements properly across your entire site so every page is working to attract search engine traffic.
4. Negative SEO History or Penalties
If your current site has been penalized by Google due to black-hat SEO practices, spammy backlinks, or duplicate content, it can be extremely hard to recover. Starting with a clean domain or a redesigned site can give you a fresh start—especially when combined with a solid, ethical SEO strategy.
5. No Mobile Optimization
In today’s world, the majority of searches (especially for local businesses like dog trainers) happen on mobile devices. If your current site isn’t mobile-friendly, Google may rank you lower—and users are more likely to bounce. A rebuild ensures your site is responsive and optimized for all screen sizes.
6. Unclear Branding and Weak Messaging
Your website is often the first impression a potential client gets. If it looks outdated, doesn’t communicate your value clearly, or isn’t designed to convert visitors into leads, you’re losing business. A new site gives you the opportunity to clearly position your brand, services, and messaging in a way that attracts dog owners.
7. Better Integration with Modern Tools
Modern websites can seamlessly integrate with CRM systems, email marketing platforms, chatbots, review widgets, and more. These tools improve user experience and marketing efficiency—giving you an edge in converting traffic into paying customers.
8. Faster Load Speeds
Page speed is a confirmed Google ranking factor, and it plays a major role in user experience. If your current site is slow due to outdated plugins, uncompressed images, or bloated code, it’s often faster and more efficient to rebuild with speed in mind.
SEO Does Matter, Inc. specializes in working with Dog Trainers across the U.S., helping them build SEO-optimized websites from the ground up. They focus on everything from site architecture and keyword research to content strategy, mobile responsiveness, and technical SEO—all with the goal of generating more leads and long-term brand growth.
If your current site is holding your dog training business back, the team at SEO Does Matter can help you rebuild smarter—not just prettier. A properly structured website with strong SEO gives you a real competitive advantage and a foundation for long-term success.
Ready to start over the right way? SEO Does Matter is here to help.
Is writing web content different then writing a book or magazine? YES, there is a huge difference! Lately, this has been one of my greatest challenges in web marketing.
When you get a book, you tuck yourself in the corner to read for an hour or so. Not so on the web! People use search engines, then have a list of possible sites to glance at. People will decide within three to five seconds if it is worth their time. In other words, people scan the web vs. reading every word and comprehending puns and clever sayings typically done in a book.
So what do you need in writing effective content for the web?
- Short titles – (avoid puns and clever wording; use 3-8 words)
- Use good keywords in title and content
- Make it easy to read – (avoid larger vocabulary and make it easy to read with numbering, bullets, italics and quotes to grab attention in the content.)
- Write for the reader not from your perspective – (Instead of saying, “Our Nike athletic shoes are high quality and inexpensive”, write for the user. “You will love these Nike athletic cross trainer shoes because they are inexpensive and very high quality.”)
Content is King! From an SEO perspective, more content is better then quality. This is very different then writing a book with many edits and reviews. Competition with web sites are increasing by the second. Now is the time to get a better handle on what web content is needed to grab someones attention and see your site in search engine results.