Matt Cutts recently wrote his thoughts about Google Instant. Although Google Instant is still unavailable to everyone, you can see what it is like! (If you don’t like it, there is a link to go back.) So what did Matt Cutts say? And what did he say about SEO?

Google Instant is making searching so advance that it is waiting for you to type in what you want to search for.  (Google Instant results will give you search results faster then you are typing!) Google Instant mentions that you will save 2-5 seconds per search compared to the previous Google search.

So what about Google Instant and SEO? Will search engine optimization die? Not according to Matt Cutts, head of Google’s Webspam team. People might change the way they search for information in search engines or through social media, but search engine optimization is very much alive and well. Matt Cutts states this:

“But that doesn’t mean that SEO will die. I’ve said it before, but SEO is in many ways about change. The best SEOs recognize, adapt, and even flourish when changes happen.”

If you are thinking about creating a website or don’t understand the how and why of search engine optimization, it’s not going to go away or get easier! Millions of people are on the internet searching for the specific products or information they want. SEO will always exist but it will need to change based on the needs of technology and the user.