There are three reasons for implementing social media into any business.

1. Build relationships – Here is an opportunity to interact with persons who might not otherwise support your business. These persons like the business, but are typically not purchasing your products. Interacting with these people builds trust and creditability.

2. Internet marketing – Include a backlink to our own website to take advantage of search engines and internet marketing. It should be deeper linking to help build the importance of individual web pages.

3. Branding – Your business name or whatever is easy-to-grasp from your business should always be in the title and incorporated with each video and channel.