Question: Does Google Penalize Duplicate Content?

Answer: The quick response would have to be “yes!” Avoid duplicate content and use unique content on your website.

The other day I noticed a website that had duplicated another website trying to promote the other site by “helping” them. But in reality, using an iframe to do this will only cause Google to penalize this duplicate content and lower the rankings for this other site. That’s unfortunate because the person was intending to help the original site owner.

Today’s article is to help a website owner understand the importance of adding unique content to their site. This means when you see an article you like, you do not copy it and put it on your website. (This would be called duplicate content!) Google would view the second website with the same material as plagiarism and could possibly lower website ranking or eventually might kick out the second site from search results.

So, how do you avoid adding duplicate content to your site? Sometimes I write original articles from my own experiences. If I see an article I really enjoyed reading, I might write my own original piece of content based from what I just read.

Focus on adding new, unique content to your website. Write about the field your website is centered on and always use some good keywords to help optimize each of your web pages. Google will like you and come back and visit often!