Marketing products in 1930 commercials is my subject today. Why?  It’s a blast from the past! Watching the promo below,  it really made me think! Wow! Have we come a long way in the way we think about marketing a product! With the invention of the internet (Thanks, Al Gore! ) and search engines, the manner we market to the public has changed tremendously! Instead of trying to sell a product to the viewer, we now help people find the product they are searching for. (And that of itself would be another topic on search engine optimization!)

Here is one of the 1930 commercials. Spanky McFarland (from Our Gang: The Little Rascals) is the star in this promo.  Here are a few things to pay attention to while you watch this short clip.

1. Note Spanky’s total disinterest in the bike and in the promotion.
2. Spanky is being noticeably coached.
3. After Spanky holds a brochure, he throws it on the ground!
4. There doesn’t appear to be any editing in this promo! Remember what it was like before spell checker or Microsoft Word? Before picture editors or even before we could edit our blog posts after it’s published?

This promo was created for Speed-O Bikes!

Marketing has changed through the years! It’s been more then 50 years since 1930 commercials. If you still haven’t created a website for your small business, it’s time to get out of the past and hit the fast forward button!

Where do you get potential clients for business? In difficult economic times,  this is a very important question that all small business owners or anyone self-employed is asking.  As a South Florida SEO business, we focus on search engines and internet marketing.

Let me list a few of the areas you can get your potential clients for business:

• Internet Marketing
• Search Engine Marketing (paid or free)
• Word of mouth (WOM)
• Email marketing
• TV advertising
• Radio advertising
• Soliciting (door-to-door or phone)

Now I’m going to dig a little deeper into the huge possibilities of internet marketing:

• Social media (Facebook, Linkedin, My Space, etc…)
• Videos (Youtube is the biggest website and it’s owned by Google)
• Articles
• Press Releases
• Directories

When working to find potential clients through internet marketing you need to implement search engine optimization to maximize the possibilities! Otherwise, in a world where millions of people search for websites, your business will get lost in the shuffle of all the other businesses trying to market themselves.

When you choose to use internet marketing for your business, you can also benefit from word of mouth and gain potential clients for business by successful internet marketing and search engine optimization; potential clients from WOM can come along without any added work!

I hope this helps you with some new ideas as you look for potential clients for your business! Send us an email  or comment on our SEO blog if you have questions about internet marketing or search engine optimization.

Most people who hear the name Tim Tebow think of the Florida Gators and know he is a Florida Quarterback football player. But if you listen to him speak, you also know Tim Tebow’s religion is important to him. And although I am not a sports fanatic, through Christian internet marketing, I know about Tim Tebow’s Christian faith.  This is Christian internet marketing and it works!

How can I connect Tim Tebow and Christian internet marketing? Take a look and google his name or go to Youtube and search for Tim Tebow videos. What do you find and how many views do you see? Tim Tebow’s religion, Christianity, is making a difference! Take a look at these two videos. Is this good Christian internet marketing? Articles and videos on the web are giving him credibility, more fans and I am sure people are wondering about his faith, boldly mentioned in videos. Check it out…

Note that there are professionally done videos AND tapings created by regular fans. In this second video even though it’s an amateur video taping, it’s his fans marketing him! That’s internet marketing at it’s finest.

Tim Tebow’s religion is reflected through his speeches. He mentions his love for his Savior, Jesus Christ and many times mentions Bible verses such as John 3:16 or Philippians 4:13.

I guarantee you. Every football sports fan has had Christian internet marketing from Florida Quarterback, Tim Tebow. Go brother! Shine your light for Jesus! Love it! ♥

Viral Videos are video clips that gain popularity on the internet from people via email or social networking.  They go “viral” being spread and shared (marketed) with their friends.

This week I saw Verizon’s video marketing the Druid phone.  Close to one million views,  it has quickly gone viral. And look at me adding it on my blog!

Here are some of the key factors I find interesting about this viral video:

1. Short title = iDon’t
2. Catchy jingle.
3. Length of video is short but sweet – 32 seconds!
4. It makes fun of the competition, iPhone.
5. The video itself is done without actors; computer generated.
6. It’s funny and unique.
7. It has the web address posted at the end so viewers can get more information. (although I feel it should have stayed visible a little longer)
8. The video doesn’t state the company name: Verizon.
9. The video uses iphone lingo to catch your attention.

It caught my attention.  Did it catch yours? That’s the goal for a viral video!

If you are posting video, where should you put it? This is a list of the top 10 video sites from April 2009. Note that Facebook is #10. Always make sure to add video to your Facebook business page. And what is #1? Google, of course! Don’t forget to get SEO (search engine optimization) done with your videos and web pages.

Top 10 Video Sites

Frequently, I’ve been asked this question, “What is the definition of social media?”  This week I saw a great video that answers that question.  Social Media Optimization (SMO) is a variable that enhances search engine marketing. Social Media should be implemented into your business.  Is your business represented in Social Media? After viewing this video, take a look at some of the other search engine marketing posts and feel free to ask me a question!

Another great tool to use in web marketing! VIDEO! Check out this ad–what do you think? Will you remember this video? I did notice one thing missing. Can you figure it out?