How To Improve Your Social SEO

 Social Media  No Responses »
Nov 142012
 

Question: How do you improve your social SEO?

Improve your social seoAnswer: Previously, SEO and social media were considered to be two separate things. SEO assists people in finding your website through search results, while social media help you to keep them engaged. It was believed by SEO pursuits that both the aspects had no impact on each other. However, that’s not true today!

Social networking has a significant impact on search results; it directs traffic to a site and the more the traffic it draws, the greater the impact on search ranking of a website. However, social media has much wider impact on the success of a website beyond drawing traffic- people use the search function of their favorite social networking for finding any business.

The following  are important handy tips to optimize your internet business presence for social networking search.

Build your Brand on Major Social Networks

Social SEO tips are not useful unless you have a brand profile on major social networks. Millions of people search for businesses each day while they are logged into their preferred social networks. If they do not spot you there, they will find your competitor. The most popular social media sites great for businesses include:

  • Google +
  • Facebook
  • Twitter
  • LinkedIn
  • Youtube (for videos or presentations)
  • Pinterest or Instagram (for images)

If you do not have your profile page on each of these social sites, create a business page for each one.

Put the icons of each social network on the home page of your website. Besides enhancing public visibility that you have social media in place, search algorithms love to identify that your site – the most dependable representation of your brand — is guiding and directing to your social media brand pages. Don’t forget to put social media links on your site’s homepage as well as other pages under your site’s menu.

Place Social Sharing Plug-ins on Your Site

Allow visitors on your site to comment, share, follow, +1 and like on all pages of your site using social media plug-ins provided by all major social networks. The traditional comment box has been replaced by Facebook comments. The greater public interaction about your brand on social network, the higher will be the chances of being found on social networks.

Get Liked, Shared, Followed, Repinned

It is important to get likes, followers etc; many businesses think that setting up their social media presence is sufficient. Getting likes, shares and followers is necessary in order to get fruitful results from your social media search. Invest in adding images, calls-to-actions, adding links to your website and keeping your comments simple to comprehend. Smart social media marketing will benefit your business!

Conclusion

Strengthening your foundation by optimizing your social network for search will not only enhance your search rank in social networks, but it will also improve your site’s overall search engine results. Improve your social SEO  and you will see your website’s ranking improve in search engines!

Using Social Media Can Benefit Your Business

 Social Media  1 Response »
Aug 272012
 

Using Social Media

Many businesses ask us how can social media benefit their business. The key to success in social media (Sites such as Facebook, LinkedIn, Twitter,Youtube, Pinterest or Google+) is interacting with individuals, listening to them and helping them see that they are important to you.

Here are several tips when using social media:

  • Using social mediaConnect and build strong online relationships
  • Write interesting content which excites the reader to click and share
  • Add photos or videos – graphics are appealing to your readers
  • Encourage comments, discussions and perhaps debates among your readers
  • Always include share buttons on your blog posts and website content to make it easy for those using social media
  • Get employees to engage on your social media sites so others can see the connection of your company

Often, your business needs to slow down and take the time to listen to what customers are trying to tell you. Make the best use of social media in your marketing strategy, and it can be a great asset to you! If you haven’t starting using social media, now is the time to start!

Companies Successfully Using Social Media

 Social Media  2 Responses »
May 102012
 

Companies Successfully Using Social MediaA recent example of companies successfully using social media would be a longtime, popular brand named Chef Boyardee. It’s founder opened a factory to make pasta back in the 1920′s.  Today, this company is known for making canned pasta. Chef Boyardee was very popular in my childhood. All of my childhood friends ate ravioli! Didn’t you? :)

As can happen with older companies, Chef Boyardee needed to revive their name and products. They requested help from a social media marketing company. The campaign consisted of getting 10,000 people from an online community to host Chef Boyardee’s parties. They specifically targeted moms looking for a quick meal, enjoyed eating meals with their family, and were social media users. Throughout the campaign, moms were invited to posting party ideas on social media sites. (Posting to a party blog, uploading photos and videos, downloading fun party favors and also participating in polls.) This excitement helped increase awareness and increased the number of people involved in this social media campaign!

On Chef Boyardee’s big party day, more than 126,000 people gathered in homes across the country to try fun recipes that were created. The results? Measured by website traffic, social media posts and various surveys, the results exceeded campaign expectations! Good customer service through social media allows your customers to grow and flourish! The number of people participating in the party went from 10,000 to 126,000 people!

Companies successfully using social media can also see a good return on investment! (ROI) In this specific case, Chef Boyardee’s 8-week campaign generated a 143% increase in gross profit! No one can deny the success and ROI of this social media marketing!

To read the entire press release, click here: Chef Boyardee’s 8 week social media campaign.

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