1) On page optimization  – Tags (title description, keyword, headings, body copy) along with a clear subject matter focus
2) Hyperlinks – Inbound links, outbound links, internal links.  (gives page rank)
3) Content- Clear subject matter focus built with sentence structure and good keywords
4) Video/Audio – Added to site and to social sites; adding meta tags
5) Marketing – Adding blogs, news press, articles, etc… to other sites to market your own site with hyperlinks
6) Spidering – Crawlable html and xml sitemaps

On page optimization has to do with the changes and work you do to each page of the website.

Here are some important parts of the on page optimization process (in order of importance):

• Having the Keyword phrase in the meta title and meta description tag
• Having the Keyword phrase using the <h> tags on the page
• Having the Keyword phrase throughout the page
• Having as little html code as possible – use external css control

Competition (online)

Competition is the hardest part of the equation to deal with. If you have it, you have to work very hard to rank well in a search engines, if you don’t have it, the seo work is very easy.

A simple way to check for your online competition is to place quotes around it and search for it in Google.  For example when you search for – “Broward roofer” the results on the right say there are only five other sites in Google that have that exact phrase. So the competition is low. This would be an easy site to get to the first page of Google, (waterproofroofer.com is my work).  If you search for “Police Stuff“ you will see that there are 21,000 other sites in Google with that phrase. That phrase would be much harder to optimize for, (Policesites.info is my site).

Finding a phrase that people are searching for, using a tool like http://freekeywords.wordtracker.com/ combined with using the term in Google with quotes will help you find a good keyword.