SEO Does Matter

Is WordPress Good for SEO?

Blogs, Search Engine Optimization 16 Responses »

Nov 022009

Have you noticed how many people use WordPress blogs? They can be tailored to look like a regular website and it doesn’t always look like a blog! And the best part about it is that they’re free! But you ask the big question, “Is WordPress good for SEO?”

The answer is, “Yes, it is!”

Here are five reasons why WordPress is good for SEO. From a search engine optimization perspective, you can get the same results instead of building a website that can cost as much as $5,000 – $10,000!

WordPress is free – You still need to get a domain but you don’t need to pay a web developer thousands of dollars to create a site for you. This week I heard about a site that was made that cost $100K and it was not optimized well for search engines!
Meta Tags and XML Sitemap – WordPress has plugins and widgets that will simplify the SEO process of creating meta tags and XML sitemaps for search engines.
Pings Google - When you create new content, Google likes this. I remember once literally seconds after I published a new post that it was already indexed in Google. (That is pretty amazing!)
Permalinks can be keyword enabled – Each post that you write can be constructed with your keyword phrases for SEO tactics.
Social Media, Backlinking, Pingback, Trackbacks – Links and badges can be added to further build backlinks and added traffic. Pingbacks and Trackbacks help with creating links between sites.

Two of our current clients took our advice and begin using WordPress. Feel free to contact them and ask them what they think.

http://www.executive-protection-services.net

http://www.southfloridasecurityconsultant.com

Bill Ferrell and Grant Linhart will express how easy it is to maintain, and the fun they have had writing content. Ask them about their return on investment.

If you are able to work in Microsoft Word, you’ll be able to handle the backend of WordPress. Anyone can learn how to add content to their blog. It’s easy and with a little direction, you will be on your own, writing and maintaining your blog with the template you prefer. (And there are literally thousands to choose from!)

I hope this helps you make a great decision for search engine optimization and a great decision for your pocket book!

How to Evangelize on the Web

Misc., Search Engine Optimization No Responses »

Sep 262009

One passion I have, (after my Savior, Jesus Christ) is for search engine optimization. (SEO involves optimizing web pages for placement in search engine results.) As a Christian, I see the need for ministries to use SEO on their websites. But oddly enough, it is not widely seen! Do you know how to evangelize on the web? I ask you. Where do you find people? How about people searching for information? On the street corner or on Google? If you don’t know, there are literally millions of people typing words in search engines looking for answers! So why don’t Christians take note of this and implement these tactics to share the love of Jesus through Christian internet marketing? I don’t know.

Time and time again, I go to Christian websites and look to see what type of internet marketing is utilized. Social Media is growing in businesses and a person can witness to the lost this way. But, I still come back to search engines. Sometimes people type words such as “who created this world” or “who is God” or “life is rotten.” Doesn’t it make sense to apply SEO skills to give people answers they are searching for? Think about it. How often do you search for something in a search engine? Google is the most popular search engine and there are many others!

If you are a church, ministry or just an individual who wants to stand up and share the gospel with the world, think about the limitless ways that can be done on the web. If you are a quiet person or introvert, as I can be, it is easier to type on a blog or social media then get in front of a group. So what are you waiting for? The Bible tells Christians to share the good news of Jesus Christ in The Great Commission. There is no better time! What have you done to evangelize to the millions of people on the world-wide web?

Google and Keyword Meta Tags

Search Engine Optimization 2 Responses »

Sep 222009

In recent conversations with people discussing meta tags and search engine optimization, I’ve stated that keywords are not important to Google. Several people didn’t agree with me. It is important to remember that meta title tags and meta description tags are always important for ranking in search engines.

Google has finally come out with a statement from Matt Cutts. I decided to post the video for future reference and conversations! You can also read the post on Matt Cutts blog.

Key Factors of SEO

Basic SEO, Search Engine Optimization 1 Response »

Sep 172009

What are some of the key factors of SEO?

1) On page optimization – Tags (title description, keyword, headings, body copy) along with a clear subject matter focus

2) Hyperlinks - Inbound links, outbound links, internal links. (gives page rank)

3) Content- Clear subject matter focus built with sentence structure and good keywords

4) Video/Audio – Added to site and to social sites; adding meta tags

5) Marketing – Adding blogs, news press, articles, etc. to other sites to market your own site with hyperlinks

6) Spidering – Crawlable html and xml sitemaps

Google has over 200 variables in the algorithm. Take advantage of the opportunities and optimize as much as possible!

Does Your Website Have Duplicate Content?

Misc., Search Engine Optimization No Responses »

Sep 152009

Most people who have websites know that “content is king.” We strive to add content to our website so that search engines, like Google, will come back and index our pages. In the midst of trying to achieve this task, we can cross a great divide. “What is that?” you ask.

When two domains have the same exact content, Google sees this as duplicate content. This means plagiarism to search engines. As a result, Google will lessen the ranking of one or both sites and possibly kick them out of their search engine!

So, what is the solution?

1. Don’t copy text from any site, including your own website!

2. You might want to consider occasionally using “do not come” robot.txt file to tell spiderbots not to index the page.

3. Write copy that is original. (Isn’t that a clever new approach? )

Make sure when creating a page you use these essentials on the web page to help with search engine optimization:

**Good Keywords
**Meta Tags
**Good, Relevant Content

Content is King! But everything does have guidelines and rules. And this is no exception! Don’t you want your website to be a site of authority and value?

Key Factors of SEO

Search Engine Optimization 2 Responses »

Apr 232009

1) On page optimization – Tags (title description, keyword, headings, body copy) along with a clear subject matter focus
2) Hyperlinks – Inbound links, outbound links, internal links. (gives page rank)
3) Content- Clear subject matter focus built with sentence structure and good keywords
4) Video/Audio – Added to site and to social sites; adding meta tags
5) Marketing – Adding blogs, news press, articles, etc… to other sites to market your own site with hyperlinks
6) Spidering – Crawlable html and xml sitemaps

On Page Optimization

Keywords, Search Engine Optimization 2 Responses »

Nov 192008

On page optimization has to do with the changes and work you do to each page of the website.

Here are some important parts of the on page optimization process (in order of importance):

Having the Keyword phrase in the meta title and meta description tag
Having the Keyword phrase using the <h> tags on the page
Having the Keyword phrase throughout the page
Having as little html code as possible – use external css control

Online Competition

Basic SEO, Search Engine Optimization No Responses »

Nov 182008

Competition (online)

Competition is the hardest part of the equation to deal with. If you have it, you have to work very hard to rank well in a search engines, if you don’t have it, the seo work is very easy.

A simple way to check for your online competition is to place quotes around it and search for it in Google. For example when you search for – “Broward roofer” the results on the right say there are only five other sites in Google that have that exact phrase. So the competition is low. This would be an easy site to get to the first page of Google, (waterproofroofer.com is my work). If you search for “Police Stuff“ you will see that there are 21,000 other sites in Google with that phrase. That phrase would be much harder to optimize for, (Policesites.info is my site).

Finding a phrase that people are searching for, using a tool like http://freekeywords.wordtracker.com/ combined with using the term in Google with quotes will help you find a good keyword.