SEO Does Matter

Why Websites are Important for Business

Oct 262011

If you are wondering why websites are important for business, you aren’t alone! There are many businesses that still haven’t taken this step. Here are several reasons why websites are important for business:

You have greater ability to reach more customers online then in person.
You can showcase your product/service in any shape or form.
You don’t need a sales pitch to sell to customers. Using search engine optimization, new clients find your websites and contact you for your product!
You can contact customers through popular social media sites. Customer service is a huge on Facebook.
You have the ability to get ahead of your competition and know where you stand.
Your website can be “open” 24 hours a day!

Why Websites are Important for Business

Statistics show that in today’s technical world, people search the web for reviews of products before purchasing products online or in their local store. Today customers want to browse products on their own and websites give them this ability. Your business has opportunities to address these questions and promote products customers seek.

I am not downplaying the importance of word-of-mouth or business cards. These are crucial and all businesses should continue to use them. But websites are important for business in today’s society! People use Google Places (and other directories) to find businesses, read reviews and get basic needed information. (Such as an address, business hours, or getting a website address!)

If you don’t think websites are important for business, contact us today and allow us to share some internet marketing and search engine optimization (SEO) information with you. We don’t want any business to crumble in today’s economy. Email us today!

Online Services Vs. Retail Stores

Misc. No Responses »

Feb 012011

Online Services Vs Retail Stores The other day I talked to a clerk who worked at a Blockbuster DVD retail store. The store looked like it might be closing and I asked him if it was. His answer reflects online services vs. retail stores.

The employee stated that a lot of the retail stores were closing. As I listened, he stated that today most people purchase their DVD’s from online services such as Netflix or several other online websites.

This made me think about online internet marketing and search engine optimization. The fact is most people today use the internet to purchase products. Some people don’t even go to retail stores because of the good prices, search ability with search engines and websites and the ease of buying what you need from the comfort of your home.

So what does that mean to you? It means if you own a business or are self-employed, owning a website is essential to your small business! More importantly, the competition of websites is HUGE. There are millions of websites on the internet. If you want to win the sale from your competition you MUST be prepared to have better search optimization than the other websites selling the same product you have.

How do you optimize your website and have better results than your competition? It’s called search engine optimization. SEO services are necessary for your website to be successful. The same is true if you owned a sub shop and never marketed it from the other restaurants that surrounded your store. You would be out of business very soon!

If you want help or internet marketing consultation, contact us today!

Happy 50th Birthday, Tom Savoca!

Misc. No Responses »

Nov 262010

I had to add this birthday post for my husband, Tom Savoca!

Tom is celebrating his 50th birthday this month on November 30! Please take a minute of your time and wish him a “Happy 50th Birthday” in a comment, email or on Facebook or Linkedin. Tom enjoys the attention and would love to hear from each of you! You can also go to his website, Tom Savoca and send him a birthday message on his contact form.

happy birthday tom savoca

Tom Savoca is the President of SEO Does Matter, Inc. He specializes in search engine optimization and mass web development. His hobbies include fast cars and pizza. His favorite movie is Star Wars! Tom turns the BIG 50 on November 30!

Happy 50th Birthday, Tom Savoca!

SEO Testimonial

Basic SEO, Misc. No Responses »

Oct 162010

Are you looking for a SEO testimonial? A testimony is a great way to know if the business you are looking at has a good track record and provides good SEO services.

SEO Does Matter, Inc. has a SEO Testimonal web page for you to view and read from our current and previous clients!

Another great place to add testimonials is in Google Places. Read a SEO testimonial from our South Florida Christian Internet Marketing Google Places page to know what our clients say.

It might feel like self-promotion to add testimonials…which it is! But turn the table around. If you are seeking a business service such as SEO or any other business service, reading testimonials helps you to know if the business has had good customer service and if clients have been pleased with the results of what they paid for.

If you own a business, take the opportunity and ask your clients for a testimony and add it to your website. When people land on your testimonial web page it will affirm you are a valuable and reputable business.

1930 Commercials: Blast from the Past

Misc., Videos 9 Responses »

Jun 282010

Marketing products in 1930 commercials is my subject today. Why? It’s a blast from the past! Watching the promo below, it really made me think! Wow! Have we come a long way in the way we think about marketing a product! With the invention of the internet (Thanks, Al Gore! ) and search engines, the manner we market to the public has changed tremendously! Instead of trying to sell a product to the viewer, we now help people find the product they are searching for. (And that of itself would be another topic on search engine optimization!)

Here is one of the 1930 commercials. Spanky McFarland (from Our Gang: The Little Rascals) is the star in this promo. Here are a few things to pay attention to while you watch this short clip.

Note Spanky’s total disinterest in the bike and in the promotion.
Spanky is being noticeably coached.
After Spanky holds a brochure, he throws it on the ground!
There doesn’t appear to be any editing in this promo! Remember what it was like before spell checker or Microsoft Word? Before picture editors or even before we could edit our blog posts after it’s published?

This promo was created for Speed-O Bikes!

Marketing has changed through the years! It’s been more then 50 years since 1930 commercials. If you still haven’t created a website for your small business, it’s time to get out of the past and hit the fast forward button!

What Do You Need to Make a Website?

Basic SEO, Misc. 16 Responses »

Jan 062010

If you just realized the importance of an online presence, you have probably asked this question, “What do you need to make a website?” The basics of a website involves the following components:

Domain Name – The address you type into the internet browser (typically is says www.) is purchased and owned by you. If you are just starting out, please wait to purchase this and contact us about the domain name. If this is for business purposes, you will want to include good keywords in the domain name to help with your placement in search engine results.
Website – This can be created from scratch but you need to understand web development languages to do this. In today’s technology, there are many ways this can be achieved. If web development is a foreign concept, you can pay someone to make your site or build it yourself with a free tool like WordPress.
Hosting – This will be where the actual web site files will reside and be accessible from the web. If you are intending on creating multiple websites, you can purchase a plan that will allow unlimited domains. (This decision should be based on what your objective is for the website.) Although there are many hosting companies, BlueHost is less expensive then many and their customer service is good.
SEO – Search Engine Optimization (SEO) is not required to make a website. But if a website is constructed with the best components, you will get the best results. Sometimes people need to back step when they realize the need to add SEO to their website. It’s always much easier to implement this from the beginning. If you intend to make a website for business purposes, and expect t0 be found in search engines, you will want to have your website optimized. This should be started BEFORE you pick out a domain for your business.

If you are just starting out, you might be overwhelmed. I hope this helps you with the question, “What do you need to make a website?” Let us help you get started! Contact us today so we can point you in the best direction for your goals and needs.

Why is Customer Life Value Important?

Misc., Social Media 1 Response »

Nov 212009

Sometimes I look at companies and wonder why they don’t put more importance on their customers’ life value. In the last 25 years, customer service has greatly declined. Today, it’s all about monetizing your product. I know revenue is important, but it shouldn’t be the anchor to your business.

When a company gains a customer’s business, the person is put on a mailing list in hopes of gaining more business in the future. That’s typical marketing. Now let’s take that one step further. Why is it important and what is the lifetime value of keeping a customer’s business?

Let me give you my own example of horrible customer service. I’ve been doing business with a bank for years. I had a problem and literally had to call a dozen times in a two week period. In those phone calls, I also got disconnected! Hopefully the reps didn’t hang up on purpose, but I really don’t know. After I took the initiative to make these phone calls, it got resolved from my persistence. How loyal do you think I will be to them? I have already started doing business with one of their competitors and that company has done a great job and given me several bonuses for becoming a new client with them. Will the bank with the issue realize their loss at keeping me a lifelong customer? Probably not.

Let’s look at the dollar value of a customer. To a business, if I spend $50/ month, in a year I am worth $600. $6000 every decade. Without doing any advertising, the value of keeping my business is maximized from our relationship. There are several possible results if the relationship is strengthened:

1. New customers from a customer’s recommendation

2. Greater monetary value from lifelong customers

3. Lower cost of customer acquisition spent in marketing

So how do you maintain customers’ lifetime loyalty to a business? The answer is simple. Clients need to see your integrity and credibility. How it that attainable? Listen to your clients and show them they are important by your actions. This is the business purpose for social media!

Social media’s business objective is to build credibility and relationships.

Many businesses haven’t figured out the objective for social media. (Websites such as Facebook or Twitter.) When a customer complains, calls, writes, or emails, TAKE NOTICE. I remember in the ’80′s the phrase, “the customer is always right!” That may not be 100% accurate, but it sure is close. In today’s economy, society has decided it’s about revenue and nothing else matters.

Let’s go back to my example that I mentioned above. How could this bank have come out ahead?

1. They could have called me back when we got disconnected.

2. They could have resolved the issue in 24 hours.

3. They could have given me a “gift” to apologize for the issue.

Any type of positive interaction would have turned the relationship around. But nothing happened. And now I am blogging about it! If I wanted, I could use names to hurt their brand and reputation. Internet marketing is known for the negative feedback that gets posted and appears in search engine results. That is where search engine optimization will help. But I will leave that for another post!

When a business fails to understand the importance of the lifetime value of a customer, it breaks down its effectiveness in marketing and advertising. When a business doesn’t use social media to build customer relationships, it misses the mark and will never compound revenue from dedicated clients.

Will your business or organization fall apart because you failed to understand the value of your lifelong customers? Your business foundation is not about monetizing your product but about maximizing your client’s relationship and loyalty.

Good Credibility in Business

Misc. No Responses »

Oct 162009

Are you looking for ways to show good credibility in business? I have one solution that can help. Today, learn more about a trust seal. Read on!

Consumers feel better about a business when they can confirm the credibility of a business. One way to achieve this is by verifying your business for clients to see that it has been “business verified” and is a trusted site by a third party.

Consumers look for third party seals, many times called trust seals. Don’t you feel better when you are ready to purchase a product, and see some graphic of authenticity? One well known and trusted site is Better Business Bureau (BBB). The best solution is BBB. But if you have ever looked into the cost, it is much more expensive then many businesses can afford. So what are the options?

There is a good choice for business credibility that costs much less and is effective. It is simple and easy for you or your webmaster to install. What is the solution? A customized trust seal that will help increase conversions and sales!

Look for this graphic on our home page or click below for more information. Do your business a favor and sign up to increase your credibility for your business!

How to Evangelize on the Web

Misc., Search Engine Optimization No Responses »

Sep 262009

One passion I have, (after my Savior, Jesus Christ) is for search engine optimization. (SEO involves optimizing web pages for placement in search engine results.) As a Christian, I see the need for ministries to use SEO on their websites. But oddly enough, it is not widely seen! Do you know how to evangelize on the web? I ask you. Where do you find people? How about people searching for information? On the street corner or on Google? If you don’t know, there are literally millions of people typing words in search engines looking for answers! So why don’t Christians take note of this and implement these tactics to share the love of Jesus through Christian internet marketing? I don’t know.

Time and time again, I go to Christian websites and look to see what type of internet marketing is utilized. Social Media is growing in businesses and a person can witness to the lost this way. But, I still come back to search engines. Sometimes people type words such as “who created this world” or “who is God” or “life is rotten.” Doesn’t it make sense to apply SEO skills to give people answers they are searching for? Think about it. How often do you search for something in a search engine? Google is the most popular search engine and there are many others!

If you are a church, ministry or just an individual who wants to stand up and share the gospel with the world, think about the limitless ways that can be done on the web. If you are a quiet person or introvert, as I can be, it is easier to type on a blog or social media then get in front of a group. So what are you waiting for? The Bible tells Christians to share the good news of Jesus Christ in The Great Commission. There is no better time! What have you done to evangelize to the millions of people on the world-wide web?

Does Your Website Have Duplicate Content?

Misc., Search Engine Optimization No Responses »

Sep 152009

Most people who have websites know that “content is king.” We strive to add content to our website so that search engines, like Google, will come back and index our pages. In the midst of trying to achieve this task, we can cross a great divide. “What is that?” you ask.

When two domains have the same exact content, Google sees this as duplicate content. This means plagiarism to search engines. As a result, Google will lessen the ranking of one or both sites and possibly kick them out of their search engine!

So, what is the solution?

1. Don’t copy text from any site, including your own website!

2. You might want to consider occasionally using “do not come” robot.txt file to tell spiderbots not to index the page.

3. Write copy that is original. (Isn’t that a clever new approach? )

Make sure when creating a page you use these essentials on the web page to help with search engine optimization:

**Good Keywords
**Meta Tags
**Good, Relevant Content

Content is King! But everything does have guidelines and rules. And this is no exception! Don’t you want your website to be a site of authority and value?