SEO Does Matter

SEO Tips for Picking a Domain Name

Jan 212010

Are you new to internet marketing? If so, you probably know you need to get a domain name. Picking a domain name is an important part of search engine optimization! Many times, people don’t find out till after they buy a domain. Here is some help before you make this mistake – 5 SEO tips for picking a domain name:

Research for good keywords in your field.
Use a string query of good keywords in your domain name.
If your desired domain name is not available, try it with dashes.
Purchase the domain for a longer period of time so search engines know you are serious about your website business.
.com, .org, .net, .us, .info all have the same value to Google. Extensions like .mx (Mexico), .uk (United Kingdom), or .ca (Canada) are geared towards those specific countries.

One other SEO tip for picking a domain name is understanding how your website gets marketed in search engines. Here is SEO Does Matter’s example of internet marketing:

Your website is a billboard on the world’s search engine highway. Do you want the possibility of some one seeing your one billboard or passing by several of your billboards? Which is better for your marketing needs?

This is why we recommend having more then one website. Normally, the best you can do with one site is to be on the first page of Google two times. With multiple websites, you improve your exposure in Google results.

Picking a domain name is a very important aspect for your business and marketing plans. Feel free to contact us if you have a question and need clarification. We wish you the best on the world’s internet marketing highway!

Is My Website in Google?

Basic SEO, Keywords 9 Responses »

Dec 052009

I recently saw the question, “Is my website in Google?” As an Internet Marketing Consultant, I automatically have to reply back and ask you a question:

Have you used search engine optimization on your web pages?

That also makes me wonder if you are using good keywords; Good keywords that people are searching for in search engines.

Here is an example. Let’s say you have a website called XYZ. This company advertises on television and thinks everyone is going to search for this phrase. This is true for their current viewers. But what about the millions of people who don’t know the name XYZ? Would they find your website? The answer? “No, users won’t find your website!!”

OK. I’m on a roll. Here is another example. Your name is Joe Smith. Your website is joesmith.com. If you do the basics for internet marketing, you will probably be found in search engines. But Joe is a plumber in Hollywood, FL. Wouldn’t it be wiser to get people who are searching for a plumber who don’t even know your name?

If the only way you find your site in Google is by your name or brand name, you are missing the mark.

Here is the bottom line. If the only way you find your site in Google is by your name or brand name, you are missing the mark. You can optimize your website to gain A LOT more traffic which can also gain sales or leads.

If this is your weak spot, please stop right now. If you need more information on internet marketing, SEO, or you are still wondering, “Is my website in Google?” Please. Do yourself a favor and contact us today.

Writing Content for the Web

Basic SEO, Keywords 1 Response »

Jun 282009

Is writing web content different then writing a book or magazine? YES, there is a huge difference! Lately, this has been one of my greatest challenges in web marketing.

When you get a book, you tuck yourself in the corner to read for an hour or so. Not so on the web! People use search engines, then have a list of possible sites to glance at. People will decide within three to five seconds if it is worth their time. In other words, people scan the web vs. reading every word and comprehending puns and clever sayings typically done in a book.

So what do you need in writing effective content for the web?

Short titles – (avoid puns and clever wording; use 3-8 words)
Use good keywords in title and content
Make it easy to read – (avoid larger vocabulary and make it easy to read with numbering, bullets, italics and quotes to grab attention in the content.)
Write for the reader not from your perspective – (Instead of saying, “Our Nike athletic shoes are high quality and inexpensive”, write for the user. “You will love these Nike athletic cross trainer shoes because they are inexpensive and very high quality.”)

Content is King! From an SEO perspective, more content is better then quality. This is very different then writing a book with many edits and reviews. Competition with web sites are increasing by the second. Now is the time to get a better handle on what web content is needed to grab someones attention and see your site in search engine results.

Michael Jackson and Keywords

Keywords 3 Responses »

Jun 262009

Michael (see previous comment posted) asked me if I would comment on Michael Jackson passing away this week. Sadly, we lost two well known celebrities this week. What a wake up call to this world!

In the SEO world, anything that happens in society will bring on the searches in all search engines. For instance, when you read somewhere that something happened to Michael, didn’t you search out the latest news or get on MSN to find out what happened?

You can use this events (positive or negative things that happen in society) as keywords on your site. How? Find an association between the event and what you offer on your site.

For instance, if you own a site and sell athletic shoes, you can mention Michael Jackson, then connect the two subjects by mentioning that exercise helps reduce stress and helps to keep you healthy.

Michael Jackson keyword example:

Michael Jackson died this week. Remember the video Thriller? What a shock!! My condolences to his family and fans. In circumstances when I’ve been depressed or stressed from something, I enjoy exercising and running. My New Balance 622 running shoes help me get through the day and sleep well. The next time you have a rough day at work or get bad news, try running or walking! Make sure to drink plenty of water while exercising.

What do you think about that? I know this isn’t the greatest way for a conversion, but it will help you get noticed and perhaps bookmarked if they like your site. I remember in the past few years other news breaking stories. Jump up when you get an opportunity for keywords that are circumstantially popular.

On Page Optimization

Keywords, Search Engine Optimization 2 Responses »

Nov 192008

On page optimization has to do with the changes and work you do to each page of the website.

Here are some important parts of the on page optimization process (in order of importance):

Having the Keyword phrase in the meta title and meta description tag
Having the Keyword phrase using the <h> tags on the page
Having the Keyword phrase throughout the page
Having as little html code as possible – use external css control

More Keyword Information

Keywords No Responses »

Oct 192008

Here is an example of how to use the keyword phrase. Let’s say we want to do a feature or L2D article on same-sex marriage. First the producer would go to a site such as http://freekeywords.wordtracker.com/ and look up a very general term, like “marriage.” The results will give you literal examples of what people are searching for. The word “marriage” gives you 2,406 results. (that’s high) Find a keyword phrase you can use which is not too high and not too low. (Too high gives you too much competition and too little means you won’t target many people.) Notice the keywords “California marriage vows” (approx. 310) or “marriage vows” (approx. 460) If you type in the word “same-sex marriage” you can see the results show that approx. 30 people are searching for this term in a search engine. This keyword phrase wouldn’t target many persons. It would not be the best word to use.

Now the producer can write an article and include the phrase in the title and the article/description. Remember to use the chosen phrase one time per 100 words. Here is what the end results should look like to help with search engine optimization. Ignore the giberish: that’s your description/article.

The keyword phrase is: Marriage vows
With a little under 100 words in my description, I added the keyword phrase one time and also added it in my title.

Hwerg Lerweg Rdfwrgrg Marriage Vows Qegw

Fgd gkf fgfgfgdg gj g ertr[kkpkp[ertk rjg, Kefwrtfho fgergidbhtjas hg dfjoph s vffd fdh dg ewr gegejh[w dr. Ldfierhe rgre g er geghe rge. Wdfg fod g je gererno hr.Pege gue gejfwa htp? Ufgdl; fs;vd bs ghpsdh s. Zrt rrphrt wrr"dfefoe"sorg? Efgi soa. Kdf w-f er g sfh? Vwer qrg we[qef qw rgwev fcxeve]wweg wbsfgb es4waerthss;sb terth re[rt gw]rth] marriage vows whth trhujwa]r rth. Eghstr rhd]w0a Hterhw? Lsdfa ae asqad.Cwergwe ergwq]] w5ys wrt 294s w[wetw. Yerwgw qwgw iwrs eths’? Rs;thsst. Yw;wgw wwfowvmm wts’hw. Mwerwsw wegw;drt!!

Keyword(s) is a Word Phrase Searched in a Search Engine

Keywords 1 Response »

Oct 132008

Keyword(s) is a word or words or phrase that someone would search for in a search engine. It can be the article title or the theme of the article. You want a keyword(s) to be what some one would type in Google if they are looking for the same subject matter.

I would like to improve our site’s results in Google to get more traffic to our site. Content is one of the key factors to get our site to rank well in search engines. One way we can do this is to have our Writers emphasis the keywords in the article. Try to repeat it approx 3 times per article (approx 1 time per 100 words) so that Google has a clear picture of what the article is about.

A good way to incorporate the keyword(s) is to create the title based off of the keywords. This is a different style of writing but it works to draw users to our site.

Try and use keywords that the whole world isn’t searching for (for example: evolution) A little narrower keywords such as: creation vs. evolution or evolution evidence. A site to help figure out what words to use is;

http://freekeywords.wordtracker.com/