Popularity of Keywords

 Keywords  No Responses »
May 032013
 

Popularity of KeywordsThe popularity of keywords and the concept how society uses them every day was evident when Tom and I ate at TGI Friday’s. We love the Brownie Obsession and ordered it. What happened in a nutshell? We read the description and thought we would get drizzling Ghirardelli sauce on top of our brownie . Why did we think that? Because of the keyword phrase we focused on when we read the description.

A warm brownie made with Ghirardelli chocolate-fudge sauce. Topped with vanilla ice cream, caramel and pecans.”

Literally, the sauce was IN the brownie, not on top of it!  But since we love Ghirardelli chocolate, the popularity of the keywords (brand) connected to us and we chose to order it. (Ching-ching $ to Friday’s!)

In society, you see people marketing their product in stores as well as drawing readers to books, etc…  Using words with popular adjectives describing the keyword  is common to see. That is the same principle with the popularity of keywords that you should use on your website or blog post.

Commonly called long tail keywords, a keyword phrase has three to five words in the phrase. A website page needs to refine search terms to the web page, as well as when the searcher is looking for something rather specific. Long tail keywords will narrow in on a market that might be smaller than normal, but the people searching for this product/service  have a greater potential for a conversion then does one simple word.

For example, let’s say you are a Realtor and sell condos.  You want to make unique keywords for every blog post you write. You wouldn’t use the keyword ”condo” each time. You might write a simple keyword phrase like “condo for sale.”  Better yet, you could narrow in to the people searching for more!  Here are some better examples of longtail keywords you could use. Remember: each of your web pages and posts need unique tags.

~ South Florida condo for sale
~ Coral Springs, FL lakefront condo
~Viewpoint of Margate condominium for sale

Note how I describe a condo. By location, by different factors and specific associations. If I am a Realtor  I will draw the people I really want vs. someone searching to rent a condo, or buy a condo in Colorado!

By integrating long tail search keywords, you are much more likely to draw targeted traffic to your website.”

The popularity of choosing keywords for marketing in business and on your website is an important aspect!  You want to get customers into your doorway, to your website, in addition to optimizing your website pages for search engines.  If you own a blogging website, apply this concept to your writing concepts and get started today!

SEO Tips for Picking a Domain Name

 Basic SEO, Keywords  9 Responses »
Jan 212010
 

Are you new to internet marketing? If so, you probably know you need to get a domain name. Picking a domain name is an important part of search engine optimization! Many times, people don’t find out till after they buy a domain.  Here is some help before you make this mistake – 5 SEO tips for picking a domain name:

  • Research for good keywords in your field.
  • Use a string query of good keywords in your domain name.
  • If your desired domain name is not available, try it with dashes.
  • Purchase the domain for a longer period of time so search engines know you are serious about your website business.
  • .com, .org, .net, .us, .info all have the same value to Google.  Extensions like .mx (Mexico), .uk (United Kingdom), or .ca (Canada) are geared towards those specific countries.

One other SEO tip for picking a domain name is understanding how your website gets marketed in search engines.  Here is SEO Does Matter’s example of internet marketing:

Your website is a billboard on the world’s search engine highway. Do you want the possibility of some one seeing your one billboard or passing by several of your billboards? Which is better for your marketing needs?

This is why we recommend having more then one website. Normally, the best you can do with one site is to be on the first page of Google two times. With multiple websites, you improve your exposure in Google results.

Picking a domain name is a very important aspect for your business and marketing plans. Feel free to contact us if you have a question and need clarification. We wish you the best on the world’s internet marketing highway!

Is My Website in Google?

 Basic SEO, Keywords  7 Responses »
Dec 052009
 

I recently saw the question, “Is my website in Google?” As an Internet Marketing Consultant,  I automatically have to reply back and ask you a question:

Have you used search engine optimization on your web pages?

That also makes me wonder if you are using good keywords;  Good keywords  that people are searching for in search engines.

Here is an example. Let’s say you have a website called XYZ. This company advertises on television and thinks everyone is going to search for this phrase. This is true for their current viewers. But what about the millions of people who don’t know the name XYZ? Would they find your website? The answer? “No, users won’t find your website!!”

OK. I’m on a roll. Here is another example. Your name is Joe Smith. Your website is joesmith.com. If you do the basics for internet marketing, you will probably be found in search engines. But Joe is a plumber in Hollywood, FL. Wouldn’t it be wiser to get people who are searching for  a plumber who don’t even know your name?

If the only way you find your site in Google is by your name or brand name, you are missing the mark.

Here is the bottom line. If the only way you find your site in Google is by your name or brand name, you are missing the mark.  You can optimize your website to gain A LOT more traffic which can also gain sales or leads.

If this is your weak spot, please stop right now. If you need more information on internet marketing, SEO, or you are still wondering, “Is my website in Google?” Please. Do yourself a favor and contact us today.

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