Do you want to know how to “google” your website? Search engines like Google use specific methods to create the results you get when you search for a phrase.  “So, how can I get my own website in the search results?”, you ask.  Here’s how!

Search Engine Optimization (SEO) is a skill and term used to help develop each web page into search results. It is a complicated process.  There are over 200 factors that Google takes into consideration. And, these can also change!

Google wants to find websites that give good results to the user.  Adding the good keywords to your web page is a start.  Google also wants results to appear in order of popularity. Hence, a website that has many people linking (hyperlinks) to it will have greater importance then a website that has been made and is sitting dormant.  A person also needs to introduce their site to Google. This is done by going to Google Webmaster Tools and creating an account. There are many other factors that will help your site become number one.

On a side note, please remember that for the most part, people will not be searching for your name to find your website. (Unless you have a name that is branded such as Nike!) People search for products or if they know exactly what they want, they might include the search with more detailed words or phrases for the product.

That being said, how do you get your website into Google? Let me respond and ask you this question. Do you already have a website  or are you in the beginning stages and still want to create a website? That does make a difference how you should proceed.  Email us! We will give you some free SEO consultation. You decide if you want to proceed on your own or if you’d like a South Florida SEO marketing expert to get your website into the first page of Google results!

This last week I came across a good example of a web site not well optimized or developed for search engines.  So, here I am writing and asking you this question. Is your web site search engine optimized?

I love searching for products and people in search engines. (Primarily in Google since it’s the “big kahuna!”) Last week, I was given a recommended name and wanted to see if they were listed in Google and if I could figure out what company they worked for. The only thing I knew was that the person lived locally, here in South Florida.

The person’s first name was very common but I found a page with information about the work team with this possible person on the team. But interestingly enough, from this landing page, I could not tell what the name of the company was!

Now you and I know that if you look at the URL, you can navigate around the website. But for the average user who doesn’t have much web knowledge, they would be lost and would walk away from that landing page. So, to sum it up,  what was the problem I encountered?

In the literal sense, the page didn’t have any navigation  so I couldn’t see the home page with the name of the company! It was a site built with frames! I am going to use this experience for your benefit. Does your site have pages that will give the user answers or knowledge to what they are seeking?

When someone lands on one of your web pages in search engine results, is the web page optimized to guide them to what they are looking for? Whether a navigation bar, a product, contact information or something else, will the user leave or stay and be satisfied?

If you are not sure, contact us now! You want customers and clients to be happy with a user friendly website. We will be glad to look at your website for a free consultation and see if you are optimized for search engine success!

What are some of the key factors of SEO?

1) On page optimization – Tags (title description, keyword, headings, body copy) along with a clear subject matter focus

2) Hyperlinks - Inbound links, outbound links, internal links. (gives page rank)

3) Content- Clear subject matter focus built with sentence structure and good keywords

4) Video/Audio – Added to site and to social sites; adding meta tags

5) Marketing – Adding blogs, news press, articles, etc. to other sites to market your own site with hyperlinks

6) Spidering – Crawlable html and xml sitemaps

Google has over 200 variables in the algorithm.  Take advantage of the opportunities and optimize as much as possible!

Note the story below about Kourtney Kardashian. This is why I have a passion for search engine optimization! After talking to her boyfriend and friends, where did she go looking for information? She went to the internet! (Which normally means a search engine such as Google.)   Search engine marketing is the key when millions of folks are looking for information on the internet. In this case, the outcome is a saved life! Here is the article:

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Kourtney Kardashian is expecting her first child with on-again, off-again boyfriend Scott Disick, and tells PEOPLE how she made the decision to keep the baby.

“I definitely thought about it long and hard, about if I wanted to keep the baby or not, and I wasn’t thinking about adoption,” she said.   “I do think every woman should have the right to do what they want, but I don’t think it’s talked through enough. I can’t even tell you how many people just say, ‘Oh, get an abortion.’ Like it’s not a big deal,” she added.

Disick, for his part, has been supportive. The couple split after two years of dating last November, but got back together shortly after Kourtney found out she was pregnant.

“He wanted me to talk about it more, but I just kept to myself. He said, ‘I really want you to keep it, but I will support you whatever you decide to do,’” she described of Scott’s input.

Then the reality star turned to her friends for advice.

“I called my best friend crying, and I was like, ‘I don’t know what to do.’ She said, ‘Call your doctor, and at least find out the risks and stuff.’”

Then she took her search for answers to the Internet. “I looked online, and I was sitting on the bed hysterically crying, reading these stories of people who felt so guilty from having an abortion. I was reading these things of how many people are traumatized by it afterwards.”

By then, her decision was made. “I was just sitting there crying, thinking, ‘I can’t do that.’ And I felt in my body, this is meant to be. God does things for a reason, and I just felt like it was the right thing that was happening in my life.”

“For me, all the reasons why I wouldn’t keep the baby were so selfish: It wasn’t like I was raped, it’s not like I’m 16. I’m 30 years old, I make my own money, I support myself, I can afford to have a baby. And I am with someone who I love, and have been with for a long time.

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To conclude:
The internet is a powerful tool that influences people twenty-four hours a day! What they wear or buy, what they read, and in this case, if they live or die. Wow…as a Christian that makes me think long and hard about a new way to share the love of Jesus Christ. As a Consultant, it makes me add this story to my blog as proof of the power of web marketing!

Are you wondering how to get your website in Google’s listing? Google does not magically pick websites to appear in search results.   Here are some tips for improving your website Google listing:

• Title Tags – Each web page needs good, unique title tags. Google sees this meta tag as the title of your web page.
• Content - Content needs to be written for the web reader and also for Google’s spiders that “reads” your website.
• Keywords – Use good keywords in your title and content. Good keyword phrases are the words people search for in search engines but also consider the  competition from other websites.
• Links – Google looks at hyperlinks (backlinks) to determine how well others value your website. Check out our new site to help because links do matter!
• Search Engine Marketing (SEM) – Your website needs to be marketed on other web sites for a variety of reasons.
• Social Media Marketing (SMM) – Marketing your website in social networking sites builds trust, respect AND customers!

Google is looking for relevant websites that will give the user results they want. Google’s goal is to give the user authority websites,  related video, and valued websites based from the words entered in their search engine.

Websites lacking good search engine optimization fail to gain traffic and sales from the millions of people searching for relevant information you have. Optimizing your website will help Google rank your website listing!

Internet Marketing is vital if you want your website to be successful. If you are not experienced, it is best to leave this work to professionals who are qualified!

If you are interested in internet marketing consultation, please contact me, Melodie Savoca or Tom Savoca, for web development and search engine optimization. The difference between trying to do web marketing or search engine optimization yourself and hiring a professional, will be the difference in seeing your website rank well in a Google listing.