If you know about search engine optimization, you are probably aware there are a lot of different aspects to getting your website optimized for Google and other search engines. I want to give you a SEO best practices checklist to use with your website!
SEO Best Practices Checklist
- Look for errors – Search engines don’t like to return to a website that has a bunch of errors. This task is a little more technical to do but it needs to be done correctly. Use Google Webmaster and correct errors such as broken links, duplicate content or status errors such as 404′s,403′s or 301 redirects. If you just got lost on this one, I’m sure you have seen websites and clicked on a link that took you to a broken web page. You got a error message or read a message that was very technical that only web developers can understand. The bottom line is this – search engine robots do not like these type of errors either!
- Use meta tags and keywords – This is a very important aspect of SEO. There are many ways to research for keywords. I won’t get into this because there are many books on this one! To generalize this task, make sure each web page and title tags and descriptions and apply specific keywords related to your niche. If you are lost, contact us! Sometimes it is easier to hire a good SEO company (like us! )
- Use reports to analyze your progress – As any good business or organization does, follow monthly reports such as Google Analytics, to see what relevant keywords are working. There are numerous reports that you can utilize to improve your website!
Use this SEO best practices checklist throughout the year. Continue to correct errors, adding content with keywords. Then look at reports on a monthly basis. Always remember that content is king but it only works if it is unique and is beautifully tied together for the content people are searching for!