Why are Backlinks Important?

 Backlinks  21 Responses »
Jul 192010
 

Ever asked yourself, “Why are backlinks important?” Today we will examine this question from an SEO perspective so you don’t make a common mistake!

Search Engines, (Such as Google, Bing, or Yahoo) use backlinks as a way to tell whether a website is popular.  Imagine trying to determine what websites should be in search results for the phrase someone just typed into their search bar! Let me give you an example we all can relate to about popularity.

Go back with me to your high school days. (Yes, I said your high school  days! :) ) Popularity contests occur all the time in high school.  If you had popular friends, it made you popular. If you had half of the freshman class like you, it really didn’t help you out. The popular friends (other well-known websites) you become friends with and get backlinks from, the more valuable your website appears to search engines! This is one way search engines measure your importance from the millions of sites on the internet.

♦ It’s good to build a website, but unless you create backlinks, your hard work building a site will be for nothing. ♦

Here are 5 areas you can start getting backlinks from:

  • Clients or Business Partners
  • Quality directories or backlink sites like Links Do Matter
  • Social Media profiles
  • Articles and Press Releases
  • Video sites

Don’t let this step of search engine optimization get lost in the scheme of work to be completed.  Need more information or direction? Contact us and get started today because backlinks are important!!

Google Concepts and Internet Marketing

 Basic SEO  8 Responses »
Jul 052010
 

Google concepts and internet marketing are always changing! If you are a small business trying to keep up, get on your running shoes and let’s go!

If you look at Google search results, you will see results for whatever you type into the search bar. In my example I typed in the words “iphone 4.”

Note the different types of results you get! If you want to find your website on the first page of Google, you will need to have an understanding of SEO and internet marketing.

5 types of Google search results:

  1. Google ConceptsPaid Advertising – Also known as pay-per-click. This advertising costs money each time a user clicks on the ad. This can cost a lot of money if you are not certain what keywords are best to use.  You can get a great ROI if marketed correctly.
  2. Organic – Organic results are free and results can linger.  It takes knowledge, detail and expertise to comprehend the 200+ variables of search engine optimization. (SEO) Outsource this type of internet marketing to a reliable SEO company.
  3. News - These results are primarily newspaper sites and blog that follow specific criteria to be considered in the news category.
  4. Images - Add an image to your website and optimize your images with correctly added keywords to enhance the ability to have your images appear in image results.
  5. Video – Take advantage of video marketing! It’s smart to add optimized videos to Youtube.  (Although there are many other video websites.)

If you are a small business with a physical address, make sure to take advantage of all the internet marketing available to you! How do you market your business? Do you know how many ways you can promote your small business?

There are many factors that make up Google concepts and internet marketing.  Google’s information is free! Make sure to use good SEO concepts and internet marketing concepts to make your web business a success!