What is deeplinking? That is the question today in the third part of this linking series. Basic linking is important for SEO! But, a better use of linking with other websites is a term called deep linking.

So, what is deeplinking? Linking to webpages further down in the structure of your website. Here is an example. Many times, a person will add a link to their site such as website.com. The structure of your site can also take you deeper within your site as with this example.  (website.com/about/person)

Instead of linking to the homepage (website.com) you should add the link to a web page in a deeper folder.  (website.com/about/person) Search engines will be directed deeper within your website which will also help give more pages propensity to be indexed.

You might be thinking that XML sitemaps guide the search engines to find these webpages. Yes, XML sitremaps are created to guide Spiderbots to your webpages but deep linking provides additional help.  Adding your deep link to the more valued web page from another site will promote your web page and give that page you are linking to added value.

This third factor of this series on the different types of linking in search engine optimization is probably the less common method used. If you are wondering about the first two types of linking, take the time to read our previous posts on internal linking and external linking.

With time, you will reap the benefits of deeplinking! I hope this answers the question, “What is deeplinking?” Got SEO questions?  Contact us and let us help you get on track so your business website can be a success!