What's SEO?

 Basic SEO  1 Response »
Apr 212010
 

“What’s SEO?” I get asked that question all the time. The acronym means search engine optimization. But you may still be asking…what’s SEO?!?

In short, SEO is what gets your website on the first page of Google. In this post, I will go into a little more detail for the layman who wants a better understanding and how it’s relevant to their business.

With millions of people searching the internet for information, any business should desire to get their product or information out there on the web. Are you aware that in North America alone, there are 260 million internet users. This figure has more then doubled in the last 10 years! In the world, the figure is over 1.8 billion!

When you go to Google, Bing, Yahoo or other search engines, you typically will see a list of website results. There are often named “sponsored links”  on the top of this list and on the side and another list of results. These results come from two types of marketing. Pay-per-click (PPC) and Organic Results.  PPC marketing (sponsored links) costs you money every time someone clicks on your ad. With the best keywords, it can be successful. But today we are going to focus on organic search engine results.

Organic results are formed by search engines looking at over 200 different factors of your website. Some factors have greater significance then others, but the more you have conquered, the greater your site will be seen as a valued result. That is where SEO comes into play.

What’s SEO? It’s the skill set of looking at the different variables and developing or revising a website that will achieve high ranking search engine results.

Can a business person take care of SEO themselves? Sure, you can do it yourself!! There is a lot of information out there from all of the primary search engines.  We have found it depends on your personality whether you choose to learn SEO or hand it to a creditable SEO company like ourselves. Many times we teach business owners how to maintain their own websites.  Many times, business owners prefer not to learn and to focus on their business while we provide results.

The bottom line is,  are you implementing SEO into your business website? If you are not, why not? Are you trying to understand what’s SEO and it’s value to you? If so, contact us today.  In this economic time, we want to see your business bloom and grow!

What is Deeplinking SEO?

 Deeplinks  3 Responses »
Apr 122010
 

What is deeplinking? That is the question today in the third part of this linking series. Basic linking is important for SEO! But, a better use of linking with other websites is a term called deep linking.

So, what is deeplinking? Linking to webpages further down in the structure of your website. Here is an example. Many times, a person will add a link to their site such as website.com. The structure of your site can also take you deeper within your site as with this example.  (website.com/about/person)

Instead of linking to the homepage (website.com) you should add the link to a web page in a deeper folder.  (website.com/about/person) Search engines will be directed deeper within your website which will also help give more pages propensity to be indexed.

You might be thinking that XML sitemaps guide the search engines to find these webpages. Yes, XML sitremaps are created to guide Spiderbots to your webpages but deep linking provides additional help.  Adding your deep link to the more valued web page from another site will promote your web page and give that page you are linking to added value.

This third factor of this series on the different types of linking in search engine optimization is probably the less common method used. If you are wondering about the first two types of linking, take the time to read our previous posts on internal linking and external linking.

With time, you will reap the benefits of deeplinking! I hope this answers the question, “What is deeplinking?” Got SEO questions?  Contact us and let us help you get on track so your business website can be a success!

What is External Link for SEO?

 Backlinks  No Responses »
Apr 052010
 

Have you wondered “What is external link for SEO?”  The subject of linking can get confusing especially when there are several different types to grasp in the SEO world.

An external link (Also called inbound linking or backlinking) is when you add a hyperlink to a web page on another website. The site you add the link to  can be a blog, social media, directory, or many other sites that can help market your site!

But in relation to search engines and it’s meaning, what is external link? When you use external websites to promote your own website, search engines will see your site valued.  One of the goals is for others to share the link and help increase the numbers of hyperlinks that are connected to your website.

If you are still reading this post you might be interested in knowing anyone can look to see how many external links exist to your site or any site. If you go to Yahoo, type in the search bar link:http://www.(yourwebsite) Yahoo will take you to Yahoo Site Explorer and you can view any external link to your site!

I hope this answers “What is external link for SEO.” This is part two of a three part series on linking and how links effect and promote your site! In the SEO realm, linking needs to be considered a main factor to any small business owner who wants to improve their results in search engines.

If you want us to glance at your site or help with the linking needs for your small business website, contact us today. I hope this post takes your website one step closer in search results and the huge possibilities of internet marketing!