SEO Tips for Picking a Domain Name

 Basic SEO, Keywords  13 Responses »
Jan 212010
 

Are you new to internet marketing? If so, you probably know you need to get a domain name. Picking a domain name is an important part of search engine optimization! Many times, people don’t find out till after they buy a domain.  Here is some help before you make this mistake – 5 SEO tips for picking a domain name:

  • Research for good keywords in your field.
  • Use a string query of good keywords in your domain name.
  • If your desired domain name is not available, try it with dashes.
  • Purchase the domain for a longer period of time so search engines know you are serious about your website business.
  • .com, .org, .net, .us, .info all have the same value to Google.  Extensions like .mx (Mexico), .uk (United Kingdom), or .ca (Canada) are geared towards those specific countries.

One other SEO tip for picking a domain name is understanding how your website gets marketed in search engines.  Here is SEO Does Matter’s example of internet marketing:

Your website is a billboard on the world’s search engine highway. Do you want the possibility of some one seeing your one billboard or passing by several of your billboards? Which is better for your marketing needs?

This is why we recommend having more then one website. Normally, the best you can do with one site is to be on the first page of Google two times. With multiple websites, you improve your exposure in Google results.

Picking a domain name is a very important aspect for your business and marketing plans. Feel free to contact us if you have a question and need clarification. We wish you the best on the world’s internet marketing highway!

What Do You Need to Make a Website?

 Basic SEO, Misc.  15 Responses »
Jan 062010
 

If you just realized the importance of an online presence, you have probably asked this question, “What do you need to make a website?” The basics of a website involves the following components:

  • Domain Name – The address you type into the internet browser (typically is says www.) is purchased and owned by you. If you are just starting out, please wait to purchase this and contact us about the domain name. If this is for business purposes, you will want to include good keywords in the domain name to help with your placement in search engine results.
  • Website – This can be created from scratch but you need to understand web development languages to do this. In today’s technology, there are many ways this can be achieved.  If web development is a foreign concept, you can pay someone to make your site or build it yourself with a free tool like WordPress.
  • Hosting – This will be where the actual web site files will reside and be accessible from the web.  If you are intending on creating multiple websites, you can purchase a plan that will allow unlimited domains. (This decision should be based on what your objective is for the website.) Although there are many hosting companies, BlueHost is less expensive then many and their customer service is good.
  • SEO – Search Engine Optimization (SEO) is not required to make a website. But if a website is constructed with the best components, you will get the best results. Sometimes people need to back step when they realize the need to add SEO to their website. It’s always much easier to implement this from the beginning. If you intend to make a website for business purposes, and expect t0 be found in search engines, you will want to have your website optimized. This should be started BEFORE you pick out a domain for your business.

If you are just starting out, you might be overwhelmed. I hope this helps you with the question, “What do you need to make a website?” Let us help you get started! Contact us today so we can point you in the best direction for your goals and needs.