How to Google Your Website

 Basic SEO  5 Responses »
Oct 222009
 

Do you want to know how to “google” your website? Search engines like Google use specific methods to create the results you get when you search for a phrase.  “So, how can I get my own website in the search results?”, you ask.  Here’s how!

Search Engine Optimization (SEO) is a skill and term used to help develop each web page into search results. It is a complicated process.  There are over 200 factors that Google takes into consideration. And, these can also change!

Google wants to find websites that give good results to the user.  Adding the good keywords to your web page is a start.  Google also wants results to appear in order of popularity. Hence, a website that has many people linking (hyperlinks) to it will have greater importance then a website that has been made and is sitting dormant.  A person also needs to introduce their site to Google. This is done by going to Google Webmaster Tools and creating an account. There are many other factors that will help your site become number one.

On a side note, please remember that for the most part, people will not be searching for your name to find your website. (Unless you have a name that is branded such as Nike!) People search for products or if they know exactly what they want, they might include the search with more detailed words or phrases for the product.

That being said, how do you get your website into Google? Let me respond and ask you this question. Do you already have a website  or are you in the beginning stages and still want to create a website? That does make a difference how you should proceed.  Email us! We will give you some free SEO consultation. You decide if you want to proceed on your own or if you’d like a South Florida SEO marketing expert to get your website into the first page of Google results!

Marketing with Viral Videos: Verizon's Druid Phone

 Videos  1 Response »
Oct 212009
 

Viral Videos are video clips that gain popularity on the internet from people via email or social networking.  They go “viral” being spread and shared (marketed) with their friends.

This week I saw Verizon’s video marketing the Druid phone.  Close to one million views,  it has quickly gone viral. And look at me adding it on my blog! :)

Here are some of the key factors I find interesting about this viral video:

  1. Short title = iDon’t
  2. Catchy jingle.
  3. Length of video is short but sweet – 32 seconds!
  4. It makes fun of the competition, iPhone.
  5. The video itself is done without actors; computer generated.
  6. It’s funny and unique.
  7. It has the web address posted at the end so viewers can get more information. (although I feel it should have stayed visible a little longer)
  8. The video doesn’t state the company name: Verizon.
  9. The video uses iphone lingo to catch your attention.

 

It caught my attention.  Did it catch yours? That’s the goal for a viral video!

 

Good Credibility in Business

 Misc.  No Responses »
Oct 162009
 

Are you looking for ways to show good credibility in business? I have one solution that can help.  Today, learn more about a trust seal.  Read on!

Consumers feel better about a business when they can confirm the credibility of a business. One way to achieve this is by verifying your business for clients to see that it has been “business verified” and is a trusted site by a third party.

Consumers look for third party seals, many times called trust seals. Don’t you feel better when you are ready to purchase a product, and see some graphic of authenticity? One well known and trusted site is Better Business Bureau (BBB). The best solution is BBB.  But if you have ever looked into the cost, it is much more expensive then many businesses can afford. So what are the options?

There is a good choice for business credibility that costs much less and is effective. It is simple and easy for you or your webmaster to install. What is the solution? A customized trust seal that will help increase conversions and sales!

Look for this graphic on our home page or click below for more information. Do your business a favor and sign up to increase your credibility for your business!

Consumer Guard

Submit a RSS Feed for Free

 Backlinks, RSS Feeds for SEO  No Responses »
Oct 152009
 

One way to help with search engine optimization is to submit a RSS feed (free to everyone) to increase traffic to your site and create more backlinks.   I recommend everyone add their RSS feed to www.feedage.com This will help with SEO and is something you don’t want to let slip by the way side.

I personally like that this website is categorized by subject and is searchable.  You can also apply a Feedage plugin to your WordPress blog and add it to your social networking sites. (Like I did) Although this site is user friendly, you can email them if you need help.  Good customer service is important. And many websites don’t meet the need. Let me not go in that direction…I can save that topic for another post! lol Anyhow, I know Feedage will respond to your questions!

RSS feeds are growing and a big part of the internet community. If you haven’t jumped on the band wagon, it’s not too late to start.  Don’t you want to take advantage of all the free SEO opportunities that are on the web?

Is Your Web Site Search Engine Optimized?

 Basic SEO  No Responses »
Oct 072009
 

This last week I came across a good example of a web site not well optimized or developed for search engines.  So, here I am writing and asking you this question. Is your web site search engine optimized?

I love searching for products and people in search engines. (Primarily in Google since it’s the “big kahuna!”) Last week, I was given a recommended name and wanted to see if they were listed in Google and if I could figure out what company they worked for. The only thing I knew was that the person lived locally, here in South Florida.

The person’s first name was very common but I found a page with information about the work team with this possible person on the team. But interestingly enough, from this landing page, I could not tell what the name of the company was!

Now you and I know that if you look at the URL, you can navigate around the website. But for the average user who doesn’t have much web knowledge, they would be lost and would walk away from that landing page. So, to sum it up,  what was the problem I encountered?

In the literal sense, the page didn’t have any navigation  so I couldn’t see the home page with the name of the company! It was a site built with frames! I am going to use this experience for your benefit. Does your site have pages that will give the user answers or knowledge to what they are seeking?

When someone lands on one of your web pages in search engine results, is the web page optimized to guide them to what they are looking for? Whether a navigation bar, a product, contact information or something else, will the user leave or stay and be satisfied?

If you are not sure, contact us now! You want customers and clients to be happy with a user friendly website. We will be glad to look at your website for a free consultation and see if you are optimized for search engine success!