Has your company asked you to show ROI (return on investment) for Social Media? Most companies are looking for quick and simple reports, that can be viewed in a graph, that will prove if they should add Social Media to their equation. Unfortunately, there is not a simple answer in Social Media or Search Engine Optimization.
There are a number of combined metrics to track ROI from Social Media. To calculate the ROI, you need to include the following factors:
- Traffic - (unique page views and regular page views)
- Stickiness - (RSS as well as direct return visitors)
- Visibility - (links and search ranking in search engines)
- Viralness - (brand awareness)
- Engagement - (comments, polls and surveys )
- Income - (advertising, sales, and conversions)
The answer is not simple nor is it a quick ROI that a company prefers to invest in. Ultimately, a company who acquires the skills to build relationships and develop trust and credibility will result in customers who will support your company and share their reviews with family and friends!!
Hi! I'm Melodie Savoca and this is my SEO blog. It is to inform and educate on the matter of search engine optimization. It is also to help people new to Search Engine Optimization (SEO) in South Florida and existing customers understand other aspects of internet marketing. Learn how to implement these tactics for your business!
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