Another great tool to use in web marketing! VIDEO! Check out this ad–what do you think? Will you remember this video? I did notice one thing missing. Can you figure it out? 
Jul 272009
Jul 252009
For those who are new to the web, you might be asking, “What is search engine marketing?” Well you’ve come to the right place if you want a simple answer to a complex question.
Marketing used to mean a lot of money for a newspaper ad or a TV commercial. The goal was to market a product and make you feel like you were missing something if you didn’t have it. This type of marketing is still used but less common.
Search Engine Marketing is an array of vehicles used to get your website in the results of a search someone is looking for. Note the difference! It’s goal is to give the consumer what THEY want! The outcome, if done correctly, is a happy customer who will come back for more!
So what are the different ways to market (also interrelated to Search Engine Optimization, SEO) for a search engine, such as Google or Yahoo? Here are ten examples (not is any specific order) someone can use:
1. Hyperlinks
2. Social Networking (Media)
3. Articles
4. Press Releases
5. Meta tags
6. Graphics
7. Videos
8. RSS
9. Content
10. Banners and Ads – Pay-Per-Click (PPC)
I could write a post for each of these! I hope this helps you understand the complexity of what happens when you type a phrase into a search engine and see the website results. It’s not hocus pocus magic, that’s for sure!
I hope this blog has helped you understand the need for search engine marketing, if YOU want your business to be successful!
Jul 182009
This last week I dealt with a lot of questions about social media. So here I am, thinking and writing about it! Social Media (such as Facebook, Twitter, or MySpace) is growing and a booming way to network with friends and business. I’m sure you have seen websites with graphics from social networking sites . Right?
Is social media and search engine optimization the same? No, they are different, but they definitely work together! Social media can be a marketing tool used so your business face is seen in public. The objective is to build relationships and develop trust with your clients.
How does SEO compliment social media? There are a number of factors which allow you to market and build traffic to your site through social media. Make sure to join a network that is right for your business. Social media sites typically have a niche group they attract. Joining the wrong site will get zero response. Here are some factors of SEO that should be implemented into social media:
1. Add backlinks in your profile.
2. If possible, add anchor text to the hyperlinks.
3. Add videos and descriptions pertaining to your business.
4. Add a blog.
5. Add promotionals for your new (fill in the blank).
The key to developing your presence in social media is to strengthen relationships. Post something every day or every couple of days. Building the relationship and helping people know there is a person behind your company! Go out and invite people to be your friend who might have the same common interests. Make it personal!
The objective is to build relationships and develop trust with your clients.
That, in turn, impacts people to realize you have some credibility! Reports reveal people buy from companies that are creditable and trustworthy.
Social media should take 15 minutes (or less) every day. Getting the foundation done correctly is the hardest part! Once that’s done, you can enjoy the conversations and be encouraged by the comments and links you see spread from friend to friend.
Implementing SEO into Social Media also gets your business profile in search results. So make sure you add good keyword phrases! Social media sites usually have good page rank so results tend to rank better from the social media web pages. If you search Google for your name, (and you have a profile in social media) what do you see on the first page of results? Your profile from a social media site!
So I have to ask you…
Do you have a business profile in social media? If not, what are you waiting for?!?
Jul 102009
Did you decide to dive into internet marketing and create a new website? If so, you’re not alone! Most business people know there is a lot of potential on the internet. There are literally millions of websites being created which means competition is tough. But it’s not impossible!
Before you start, you need to know that search engine optimization (SEO) needs to be implemented from the very beginning. How so? Starting with the domain name! If you are thinking of building a website, you need to know these five essentials before you take another step!
1. Use a domain with good, niche keyword (phrases).
2. Good keywords needs to be added to the content. (On every page!)
3. Create title tags and description tags for every web page using good keywords.
4. Market your site by adding (backlinking) your website hyperlink to other websites. (There are a number of ways to do this such as social media, articles, blogs or press releases)
5. Create a xml and html sitemap and submit your website to Google and other search engines!
There are many other variables you should try to achieve, but these are a must for any business person who wants to be successful in the world wide web!