Nov 102013

Search Engine Ranking Factors

Search engine ranking factors are constantly changing. What is new today becomes old tomorrow. Google’s recent algorithms this year, were aimed at getting rid of websites that spam the users. Social media is also changing how the game is played when it comes to SEO. The search engine ranking factors include social media and quality content.

Google authorship, introduced in 2012, helps people build an online brand as well as a reputation. Google authorship lets authors claim the content that they write. This is done by the authors who simply connect it to their Google account. Google looks at this very favorably.  Today it is important to take advantage of this snippet for search engine ranking factors!

Social media is also a great way to get your website noticed especially since social media is the way that people stay in touch and informed. You should always have a share button on your site so that any information can be shared with others. Word of mouth has always been a great way to advertise. You should also create your own accounts on social media sites and link it to your website. Google+ is the social media owned by Google. As you can imagine, today involvement with this site is crucial for your search engine ranking!

Another thing that has changed greatly with search engine ranking factors is that of backlinking. In the past backlinks could make your website rank higher even if the backlinks went to junk/spam websites. Today things are different. Backlinking is still important, but it is the quality of the backlinks and not the quantity. The backlinks that will help your site rise in the rankings are links from respected websites that Google considers of authority. One great way to do this is to guest blog on websites that are already established and use your authorship.

Multimedia has always been important. In this day and era, multimedia continues to grow and develop. Today websites like Vine and Youtube make it even more popular and important! Multimedia will also bring more visitors to your site. Adding pictures along with video is a great way to do this. You will want to have pictures since sometimes users don’t take the time to watch the video. Pictures and other great forms of graphics are available. You need to quickly grab peoples’ attention when they have so many website choices to choose from.

One newer important aspect of search engine ranking factors is the need to build websites for mobile users. With the advancement of the smart phone, this means if you want your site to be user friendly you have to have a mobile website. Many internet users are on the go and use their phone instead of a desktop computer to do things such as banking, researching products, online shopping, and accessing social media. You can see this evident all around you!

SEO is in a constant state of change. Search engine ranking factors help get rid of those who just want to place spammy websites on the internet. Who likes to search for something on the web to click on a junk website? I don’t think anyone does! As Google and other search engine ranking factors change, we hope it helps business owners creating valuable websites with high quality well worth it. Don’t you agree?