What is search engine optimization? The definition of search engine optimization (also known as SEO) is the technique and process of helping your website become visible in search engine results. (Such as Google, Yahoo or Bing)

Search Engine Optimization considers how a search engine works then examines what phrases or keywords people are searching for and helps your website gain better presence in those search results! When you target a specific audience, you will see better results with your website.  Another practice with search engine optimization is working to remove any known errors on your website.  (e.g. bad links or 404’s) Promoting your website through internet marketing will help increase your website ranking in natural search results.

The definition of natural results is not referring to paid advertising that you see on the top or side of search engine results. This visiblity is noticed within the 10 main results. Obviously the better the optimization,  conveys viewing your website on the first page. Ask yourself this question, how often do you scroll through all of the results? It’s rare people look at websites past the first page!

Because search engines (such as Google) were created in the late 1990’s, search engine optimization is an area that is constantly being analyzed, developed and improved. Unfortunately, this also opens the door of opportunity for some SEO people to put effort to find methods  that are unethical. The definition of this type of search engine optimization is known as Black Hat SEO.  If these tactics are used, your website will eventually get kicked out of search engines.  Stick to ethical principles and have a successful business that is captured in search results!

Read our basic SEO blog posts or contact us with your SEO questions!