Ever asked yourself, “Why are backlinks important?” Today we will examine this question from an SEO perspective so you don’t make a common mistake!
Search Engines, (Such as Google, Bing, or Yahoo) use backlinks as a way to tell whether a website is popular. Imagine trying to determine what websites should be in search results for the phrase someone just typed into their search bar! Let me give you an example we all can relate to about popularity.
Go back with me to your high school days. (Yes, I said your high school days! 🙂 ) Popularity contests occur all the time in high school. If you had popular friends, it made you popular. If you had half of the freshman class like you, it really didn’t help you out. The popular friends (other well-known websites) you become friends with and get backlinks from, the more valuable your website appears to search engines! This is one way search engines measure your importance from the millions of sites on the internet.
♦ It’s good to build a website, but unless you create backlinks, your hard work building a site will be for nothing. ♦
Here are 5 areas you can start getting backlinks from:
- Clients or Business Partners
- Quality directories or backlink sites like Links Do Matter
- Social Media profiles
- Articles and Press Releases
- Video sites
Don’t let this step of search engine optimization get lost in the scheme of work to be completed. Need more information or direction? Contact us and get started today because backlinks are important!!